610 million – that’s how many professionals use LinkedIn, and 40% of those visit the site daily. Forty-five percent of LinkedIn users are upper management – think “C-Suite” residents; and 57 percent of LinkedIn use is on mobile devices.
Professionals visit LinkedIn to find resources, to learn, to network.
As an independent professional – consultant, advisor, marketer, agent, writer, designer, photographer, planner, producer – are you maximizing LinkedIn? Are you doing everything you can to make LinkedIn work hard for you?
Here are three simple ways to make the most of LinkedIn.
- Share your voice. Magnify your LinkedIn presence through sharing your stories. Publish short, meaningful, lesson-driven insights to position yourself as the go-to expert in your domain.Monitor shares and engagement, and iterate topics that resonate within your network and beyond.
- Use notifications to re-engage with contacts.LinkedIn provides a daily way for you to stay connected to your contacts.Take the time to go through your notifications, birthdays, new jobs, anniversaries, etc. and respond privately with a word of congratulations or support. This simple act of response will privately restart your connection with contacts, and lead to meaningful re-engagement.
- Put the Link in LinkedInImagine this.A corporate marketing director is looking for a video producer. The marketer turns to LinkedIn and starts searching connections. The marketer finds your profile and is ready to schedule a client consult right then and there. But, there’s no easy way to schedule. They move on. You’ve lost the assignment.Don’t ever lose a LinkedIn prospect again. Make scheduling easy by embedding a Woven Scheduling Link into your LinkedIn profile. Go here to learn how.